Behavioural design tools

We call the deliberate, thoughtful use of insights from behavioural psychology in the design process "behavioural design". These are some of the tools and knowledge we have used or experimented with.

Fogg Behavioural Model

A standard way of considering the three essential elements in any behaviour, or behavioural change.
More about the Fogg Behavioural Model

Habit mapping and hijacking

Identifying habits in a user experience, and changing them. Also: guidance on good triggers for behaviour, and rewards/incentives.
More about habit mapping and hijacking

System 1 and 2

Two different modes of thinking that have significant impact on research.
More about system 1 and 2

Cognitive biases

A range of different mental 'bugs' that cause people to behave irrationally
More about cognitive biases

Cognitive load mapping and triage

A way to consider the overall demands on a user's mental resources as they progress through a particular journey, and a means to adapt the journey to reduce the demands on those resources.
More about cognitive load mapping and triage