Co-creation and collaborative ideation

Caretaker: Kayleigh

What is it? 

  • The deep, active and equal collaboration between clients, consumers, agencies and experts to solve a problem or need
  • Led by a central facilitator, mixed teams of clients, agencies and consumers work through a range of exercises from insight generation to idea generation to development, group refinement and prioritisation
  • Typically conducted offline in workshops anywhere from ½ day up to 4 days in length, but lower result ideation can be done in online communities.

How does it work? 

Pros and cons

Best practice tips