Co-creation and collaborative ideation
What is it?
- The deep, active and equal collaboration between clients, consumers, agencies and experts to solve a problem or need
- Led by a central facilitator, mixed teams of clients, agencies and consumers work through a range of exercises from insight generation to idea generation to development, group refinement and prioritisation
- Typically conducted offline in workshops anywhere from ½ day up to 4 days in length, but lower result ideation can be done in online communities.