Click testing

Put an image up on a click-testing service, and dozens or hundreds of people will follow your instructions to click somewhere meaningful on the image – for instance, where they would expect to click on a website to see their basket. You can also make an image that incorporates two alternative designs/copy and ask testers to click on, for example, the app design which looks more trustworthy.

Good for:

  • simple questions where people's instant response is what matters
  • scale at speed: usually, you can get 20 responses overnight if you don't have any demographic requirements
  • questions where demographics aren't important (these cost more and the responses come more slowly)
  • cheapness: 1 click costs 20¢

Bad for:

  • getting answers only from UK residents takes much longer: several days to get 20 responses
  • nuance: you only get the clicks and perhaps the question responses
  • rigor: people using this are often going through the tests at speed

How to use

  • Make your image 1,280px or less wide
  • Upload the image to the click testing service and enter in the contextual info you're giving the user (eg: "You're looking to buy a new dishwasher, and you come to this site") and question (eg: "Where would you click to see dishwashers?")
  • Select the number of testers you would like the service to provide – or choose to send the test out yourself to testers you source
  • Wait for the responses to come in
  • Review the results, which come either in a heatmap or click map. Tip: if you click and drag over the results image, you'll be told the number of clicks within the rectangle you have selected.


Click maps overlaid on the image you uploaded.


  • UsabilityHub:


Minutes to set up. 24 hours to get 20 non-demographically filtered results. 3-4 days to get 20 results from UK testers

What you need

  • A flat image
  • 20¢ per result. It's usually good to get at least 20 responses, which costs $4.


Kat, Scott, Katy, Mathieu

Ian Kynnersley


  • Be careful not to accidentally ask leading questions: eg "how would you find X" rather than "how would you search for X"