Research

5 second tests

Show dozens or hundreds of remote testers an image for 5 seconds, then remove the image and ask them a few questions about what they saw.


Good for:

  • testing homepage designs, or landing page designs – anything that has a very short time to make sense to users
  • testing landing pages before moving on to PPC testing, to make sure the text is clear clear enough
  • rapid, high-level feedback: usually, you can get 20 responses overnight if you don't have any demographic requirements
  • cheapness: 1 response costs 20¢

Bad for:

  • nuance and depth: testers don't spend a lot of time answering questions
  • getting answers only from UK residents takes much longer: several days to get 20 responses

How to use

  • Make your image 1,280px or less wide
  • Upload the image to the click testing service and enter in the contextual info you're giving the user (eg: "You're looking to buy a new dishwasher, and you come to this site") and questions you'll ask afterwards (eg "does this site sell dishwashers?"). Responses become much lower quality after the 3rd question.
  • Select the number of testers you would like the service to provide – or choose to send the test out yourself to testers you source
  • Wait for the responses to come in
  • Review the results, which come as word clouds and lists of responses

Outputs

Word clouds and lists of the testers' responses

Software/services

  • UsabilityHub: http://usabilityhub.com

Timeframe

Minutes to set up. 24 hours to get 20 non-demographically filtered results. 3-4 days to get 20 results from UK testers

What you need

  • an image
  • a list of questions
  • 20¢ per result. It's usually good to get at least 20 responses, which costs $4.

Advisors

Scott, Mathieu, Katy, Kat

Ian Kynnersley


Notes

  • 5 seconds isn't very much time, so you won't be able to ask very complex questions. On the other hand, 5 seconds is likely more time than people would spend on a homepage/landing page in real life.