5 second tests
Show dozens or hundreds of remote testers an image for 5 seconds, then remove the image and ask them a few questions about what they saw.
- testing homepage designs, or landing page designs – anything that has a very short time to make sense to users
- testing landing pages before moving on to PPC testing, to make sure the text is clear clear enough
- rapid, high-level feedback: usually, you can get 20 responses overnight if you don't have any demographic requirements
- cheapness: 1 response costs 20¢
- nuance and depth: testers don't spend a lot of time answering questions
- getting answers only from UK residents takes much longer: several days to get 20 responses
How to use
- Make your image 1,280px or less wide
- Upload the image to the click testing service and enter in the contextual info you're giving the user (eg: "You're looking to buy a new dishwasher, and you come to this site") and questions you'll ask afterwards (eg "does this site sell dishwashers?"). Responses become much lower quality after the 3rd question.
- Select the number of testers you would like the service to provide – or choose to send the test out yourself to testers you source
- Wait for the responses to come in
- Review the results, which come as word clouds and lists of responses
Word clouds and lists of the testers' responses
- UsabilityHub: http://usabilityhub.com
Minutes to set up. 24 hours to get 20 non-demographically filtered results. 3-4 days to get 20 results from UK testers
What you need
- an image
- a list of questions
- 20¢ per result. It's usually good to get at least 20 responses, which costs $4.
Scott, Mathieu, Katy, Kat
- 5 seconds isn't very much time, so you won't be able to ask very complex questions. On the other hand, 5 seconds is likely more time than people would spend on a homepage/landing page in real life.